UC IRVINE HEALTH

THE ANTI-CANCER

CHALLENGE

As Orange County’s only NCI-designated comprehensive cancer center, UC Irvine Health was providing world-class cancer treatments and lifesaving breakthroughs. But no one knew it.

OUTCOME

To stake a strong claim of leadership in oncology, we showed that no one fights harder against cancer than UC Irvine Health by taking the gloves off with “The Anti-Cancer” campaign. We used uniquely bold imagery and empowering messaging across out-of-home, digital, social media and an internal kickoff event. The result? UC Irvine Health stood out in a competitive market.

Results

57%

Cancer Center Awareness

300%

Cancer Center Preference
STRATEGY | IDEATION | PRINT | RADIO | OOH | SOCIAL | EXPERIENTIAL

UC Irvine Health – The Anti-Cancer