We’re a healthcare branding, advertising and marketing communications agency with a unique perspective. By leveraging our Brandtivity process, we work with clients as navigators of an evolving healthcare landscape focused on rapid innovation and engagement with diverse audiences. We believe that doing effective marketing is not enough. It has to serve a higher purpose. So when we help our clients grow by doing more good for the populations they serve, everyone wins.
We develop branding and marketing campaigns rooted at the intersection of strategy, creativity, diversity and data-driven measurability — the sum of which we call Brandtivity. It’s our approach to improving brand relevance and consumer experiences by aligning core human truths with business objectives for measurable results. Brandtivity allows us to effectively influence diverse consumer audiences and healthcare stakeholders for those in the integrated healthcare ecosystem: hospitals, health systems, payers, retail-focused providers, device/life science innovators and emerging healthcare companies.
A 25-year communications industry veteran, Mark is CEO and chief strategist for Maricich Health. He has led many strategic and marketing initiatives for health systems, medical groups and payers, such as UC Irvine Health, Santa Clara Valley Medical Center, L.A. Care Health Plan, Western Dental, and many others. Mark also directed global and national medical marketing and branding initiatives for accounts such as Bausch + Lomb, 3M Unitek, Aramark Uniform Services, Sandel Medical, Visiogen and Oraya Therapeutics. Mark served as president of the Healthcare Public Relations and Marketing Association (HPRMA), a leading marketing organization for hospitals, medical groups, IPAs and health plans. He received a B.A. in communications from California State University, Fullerton.
With over 20 years of healthcare marketing experience, David oversees strategic relationships, resources and operations for Maricich Health. Prior to his role as COO, David served as Chief Creative Officer on accounts such as MemorialCare, UC Irvine Health, Talbert Medical Group, CalOptima, Bausch + Lomb Surgical, 3M Unitek and others. David has been featured in a variety of publications and conferences including SHSMD, Becker’s Hospital Review, Medical Marketing & Media, Healthcare Public Relations and Marketing Association (HPRMA), DTC Perspectives and others.
Debbie is known worldwide as one of the top creative forces in healthcare marketing. She is the author of “THRIVE” for Kaiser Permanent and responsible for the direction of that brand turnaround campaign. As much a strategist as creative mind, her work with healthcare brands breaks through the competition in unexpected ways. Debbie’s work for Western Dental encouraged customers to “CHEW ON,” going beyond the competitive “smiley” sea sameness into a place of lifelong oral health and fitness. Her creative direction on L.A. Care and Santa Clara Valley Medical Center have garnered awards for both results and creativity. Ad Age named Debbie as one of the “100 Best and Brightest Women in Advertising” and Adweek voted her a “Creative Director All-Star.” Debbie’s TV advertising work is in the permanent collection of MOMA (Museum of Modern Art) in New York. She is a member of the Academy of Television Arts & Sciences and judges the Emmy Awards. She received her education at Indiana University.
Jim believes the foundation to creativity is having a healthy mind and spirit. He’s a vegan, a marathoner and an Ironman triathlete. Throughout his career, he’s focused on getting the message right, and then presenting it in the most engaging way possible. Jim is a writer by trade, a lover of beautiful design, an organizational freak and a fearless leader with an entrepreneurial spirit. Over the last 10 years, Jim’s been ECD at Swirl and at Campbell Ewald, where he oversaw the Kaiser Permanente business. He’s been around the country at small shops and big agencies — turning Airwalk into a cultural icon, winning Xbox at McCann, creating the Bacardi & Cola campaign, rebranding a nutrition company, helping win VW at Deutsch, and then launching the Beetle and a 360 campaign on the Super Bowl. As an ECD at Deutsch, he won Uber and also managed the massive Sprint account, which included the business-reinvigorating campaign in which the Verizon guy switched. As ECD, Jim also oversaw all general market and multicultural work at Walton Isaacson. At Maricich, Jim brings his experience, creative passion and healthcare acumen to campaign development, reaching healthcare consumers and public health audiences for clients like Santa Clara Valley Medical Center and Riverside University Health System.
Russell is a digital marketing strategist and analyst with over 20 years of online marketing strategy, intelligence and analysis experience in both consumer and B2B environments. At Maricich Health, Russell develops and manages digital marketing campaigns while defining actionable insights based on analysis of marketing campaign KPIs, web analytics and social information. He’s also played a key role in the development of our Skylight Marketing Performance dashboard, a dynamic online resource for measuring campaign performance and conversion results. Russell has previously held Director of Marketing positions for global manufacturers as well as emerging start-ups. His expertise includes business intelligence visualizations, website development, search engine marketing, lead generation, branding and marketing data analytics.
Renita E. Smith is a seasoned strategic marketer with years of healthcare and multicultural experience in driving brand success at companies ranging from digital health startups to Fortune 500 companies. A marketer driven by her passion for healthcare and life sciences, Renita has developed a specialty focus in the sector, devising and implementing marketing, branding, and content strategy for a range of companies targeting HCPs and healthcare consumers. Renita holds a B.A. degree in Economics from Stanford University and a M.B.A. from Stanford Graduate School of Business.
Diego has over 20 years of experience in the U.S. Hispanic market working with a variety of healthcare companies, hospitals and foundations including Children’s Hospital Los Angeles, Blue Cross of CA and many others. He has been an instrumental part of each team, helping to improve brand awareness and perceptions within in the Hispanic community.
Sara is an advertising and a marketing expert with a unique combination of creative and analytical skills and diverse experience in various industries, including CPG, retail, healthcare, financial and nonprofit, having worked with clients like Procter & Gamble, Synchrony Financial, Schering-Plough, Kraft Foods, Nestle and Jacuzzi Worldwide.
With over 25 years of marketing experience, Sara immerses herself into her clients’ businesses to gain a deep understanding of their challenges and goals in order to craft solutions to elevate their brands. Born and raised in Spain, she is bilingual, bicultural and able to help clients navigate both the general market and the multicultural consumer universe.
Some of her work includes leading the “Let’s Move” campaign against childhood obesity with the Office of First Lady Michelle Obama, the U.S. Department of Health and Human Services, and the Ad Council; the rebranding of the Stanford Federal Credit Union; and the development of a new strategic positioning for the House of Blues nationwide.
Sara has a BA in Journalism and Communication Studies from CSU Sacramento.
Soa has over 25 years of marketing experience within the Asian market, including 10 years on the client side. Some of the successful campaigns she has worked on include L.A. Care Health Plan, Kaiser Permanente, Hepatitis B vaccination campaign for the Asian Liver Foundation of Stanford University, and Bristol-Myers Squibb’s efforts to educate Asians about early diagnosis and treatment. She has also served on the planning committee of L.A. mayor’s Asian Pacific American Heritage Month for the past five years. She is a current and past board member of community and business organizations such as Korean American Chamber of Commerce of Los Angeles, Korean Food Globalization Association, Asian American Advertising Federation, and Asian Business Association of L.A.
Becky Barney-Villano is an award-winning marketing professional with over 30 years of experience in helping healthcare organizations meet branding and business goals. Becky previously served on the client side for 12 years as Director of Marketing and Physician Services at Mission Hospital Regional Medical Center in Orange County, California. As the top marketing executive for the hospital, she was responsible for marketing research, strategy and execution, in addition to media relations and internal and external communications. Subsequently, she has worked with many healthcare clients over her career, including City of Hope, Loma Linda University Medical Center and the Council for Accountable Physician Practices (CAPP).
Becky is a founding board member of the Society for Healthcare Strategy and Market Development (SHSMD), has served as region director for the American Society for Healthcare Marketing and Public Relations (ASHCMPR), and is a past president of the Healthcare Public Relations and Marketing Association of Southern California (HPRMA). She holds a Bachelor of Arts in journalism with an emphasis in public relations from California State University, Long Beach.
We are consistently recognized for our client outcomes by our peers and colleagues in the healthcare and medical industries. This includes best-in-shows, delegates choice and multicultural awards by a variety of competitions including Healthcare Ad Awards, Healthcare Marketing Impact Awards, ADDYs, Tellys and MM&M.