NEWS AND VIEWS FOR HEALTHCARE MARKETERS

H-WORD

Building Brand Awareness and Trust to Support Health System Acquisitions

2025 Healthcare Marketing Award Wins

Top Healthcare-Focused
Super Bowl Ads of 2025

Legacy in Healthcare Marketing:
David Maricich on the Generation Excellence Podcast

Fading Immunity Wins 2023 Modern Healthcare and Ad Age Healthcare Marketing Impact Award

Maricich Wins Array of Healthcare Marketing Awards

A Bright Future for CalOptima Health

Reinvesting in Healthcare Brands for Relevancy

Building brand relevance while driving volume and ROI

Growing Brand Relevance While Driving Volume

Naming Health and Medical Brands — Balancing Art, Science and Emotion

The H-Word