Experian Health provides a wide range of data-based products to help healthcare organizations become more efficient and productive. This includes helping deliver better outcomes while minimizing operational costs. For example, the company finds solutions for inefficiencies that when left unattended, can result in frustrating patient experiences, missed doctor visits, gaps in care and late or delinquent payments for providers. Experian needed a seasoned B2B healthcare messaging specialist to communicate the value of their products that help support improvements in patient experience, health outcomes and ultimately, health system profitability.
Maricich Health was chosen to develop Experian Health’s B2B messaging strategy, creative platform, campaign execution and sales team communications. Our insights drove B2B brand strategies and creative taglines to clearly communicate how Experian Health best supports an uncomplicated and simplified patient journey for healthcare patients and providers. Our go-to-market campaign showcased Experian Health’s expanding suite of patient experience solutions, featuring dynamic data and technology that bring more efficiency, accessibility and transparency.