SnapNurse became the fastest-growing tech-enabled nurse staffing company in the U.S. during the COVID-19 pandemic. To maintain its growth post-pandemic, SnapNurse needed a timely way to reach staffing leaders at healthcare facilities, public health organizations, large corporations and community health centers.
Working under a tight deadline, we developed an agile marketing plan that delivered immediate opportunities for vaccination staffing during the pandemic. Creative messaging targeted each unique audience. Specific calls to action and landing pages enabled us to track conversions from different online media channels. After just two months, the campaign succeeded in raising awareness of the SnapNurse brand and establishing a new benchmark for qualified leads.
