BECKMAN COULTER
 

LAB FORWARD

CHALLENGE Beckman Coulter's diagnostic division is the leading global manufacturer of medical laboratory equipment. The company engaged us to bring their "Lab Forward" campaign to life.

OUTCOME We were the spark to truly differentiate Beckman Coulter's position as the innovation leader. We communicated this impactful messaging for several product lines across their Web, print, online, trade show and various other marketing channels.
BRAND IDEATION | PRINT | WEBSITE | TRADESHOW | BRAND GUIDELINES