DEXCEL PHARMA
 

CHALLENGE Israeli pharmaceutical company, Dexcel Pharma, tapped us to reintroduce to dentists, dental hygienists and office staff across the U.S. the only antibiotic-free treatment for periodontitis.

OUTCOME By positioning the product as a way for dentists to help their patients avoid antibiotic resistance, we put the product back on the map via an online direct marketing campaign that used marketing automation to track sales leads.