ARAMARK

INFECTION CONTROL
REPOSITIONING INITIATIVE

CHALLENGE

Aramark Uniform Services retained Maricich Health to help communicate to hospitals, surgery centers and clinics across the U.S. the value of its suite of uniform laundering, microfiber and other cleaning services.

OUTCOME

We enhanced its message and positioned Aramark as the leader in infection control for healthcare providers. The new position, supported by an integrated campaign and marketing automation tools, increased sales significantly and became a promotional model within the company.