Being recognized by your peers is always meaningful—especially when it offers a chance to reflect on the work and purpose behind it. Recently, we were honored to be featured in a Telly Award’s Spotlight showing the approach that drove our award-winning internal brand platform development work for Redlands Community Hospital (RCH). The spotlight offered us a welcome opportunity to reflect on our agency’s mission, our approach to healthcare marketing and the stories that drive us.
In the fast-changing healthcare landscape, connecting with audiences requires more than just a message—it requires a meaningful narrative. Our work is built on the belief that the most effective marketing comes from telling emotionally resonant, culturally responsive stories. This means digging deeper to find the “why” or purpose that motivates healthcare professionals and builds trust within communities.
Besides the accolades, it’s always the most rewarding to see the real impact of our work on consumers, patients, members and professionals. It’s what drives us, to help our clients connect and do more good in the communities and markets they serve.
A few highlights:
Maricich Health specializes in crafting authentic, inclusive stories that connect with diverse communities. Their work focuses on breaking down barriers to healthcare access through culturally responsive storytelling that inspires action and reflects real experiences. With decades of expertise, they partner with healthcare organizations to create campaigns that resonate deeply with patients and providers alike.
“Our film and video work is rooted in telling emotionally resonant, culturally responsive stories that authentically connect with diverse patient and provider audiences.” David Maricich, COO & CCO, Maricich Health
Their award-winning campaign for Redlands Community Hospital (RCH), “A New Generation of Caring,” exemplifies this approach. After the COVID-19 pandemic, RCH faced declining brand momentum and sought to reconnect with its employees and community. Maricich Health helped rediscover the hospital’s core identity, crafting a campaign that celebrated its legacy while embracing a forward-thinking vision. The centerpiece was a powerful brand video featuring real staff and patients, highlighting the hospital’s diversity and deep community ties. This effort reignited internal pride, improved staff retention, and rebuilt trust with the community.
Despite tight timelines and a lean budget, the campaign succeeded through close collaboration with RCH. The hospital’s team played a crucial role in coordinating participants, securing access to clinical areas, and enabling unique drone footage, ensuring the final product authentically captured the spirit of RCH as a trusted healthcare provider.
See the full article on TellyAwards.com
Maricich Health’s branding and integrated marketing team partners with clients in the healthcare ecosystem, including hospitals, health systems, payers, public health organizations, device/life science innovators and emerging healthcare companies. Contact us about how we can help you plan for your upcoming branding and marketing initiatives.