UCSF Medical Center

Initiative: UCSF Medical Center is an academic medical center in San Francisco that is ranked among the top 10 hospitals in the U.S., and was in need of content to support its scientific expertise and leading-edge care.

Outcome: We helped define UCSF’s brand position and generated a sense of excitement and discovery with the healthcare consumer. This was done by developing highly creative print and online content that emphasized their “sciencey” yet human approach to healthcare while promoting leading-edge treatments for both UCSF Medical Center and UCSF Benioff Children’s Hospital.

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