BAUSCH + LOMB
 

OPHTHALMIC PRODUCT LAUNCHES

CHALLENGE The surgical division of Bausch + Lomb chose us to carefully connect the dots for the rollout of a new intraocular lens (IOL) relative to their existing product lines.

OUTCOME To neutralize preconceived perceptions of the lens material, we created a new term for this unique material, "HydroStable," to emphasize its glistening-free properties. The success of the positioning led to other campaign work for the Akreos MICS and Stellaris PC products.
BRAND STRATEGY | IDEATION | DIGITAL | PRINT