VISIOGEN

BRAND LAUNCH

CHALLENGE

With its first product in clinical trials, Visiogen lacked a brand image and had little awareness among its professional and investment audiences.

OUTCOME

A complete brand identity, web and public relations initiative was created and launched, helping to make the company and product widely known within ophthalmology circles — and raise an additional $24 million in capital investment.

STRATEGY | IDEATION | PRINT

Visiogen – Brand Launch