NEWS AND VIEWS FOR HEALTHCARE MARKETERS

H-WORD

Top Healthcare-Focused
Super Bowl Ads of 2025

Legacy in Healthcare Marketing:
David Maricich on the Generation Excellence Podcast

Fading Immunity Wins 2023 Modern Healthcare and Ad Age Healthcare Marketing Impact Award

Maricich Wins Array of Healthcare Marketing Awards

A Bright Future for CalOptima Health

Reinvesting in Healthcare Brands for Relevancy

Building brand relevance while driving volume and ROI

Growing Brand Relevance While Driving Volume

Naming Health and Medical Brands — Balancing Art, Science and Emotion

building a consensus for healthcare branding

Building Healthcare Brand Consensus

Healthcare Branding in the
Age of COVID-19

The H-Word