SANTA CLARA VALLEY MEDICAL CENTER

GO PUBLIC!

CHALLENGE

Santa Clara Valley Medical Center’s reputation as a public safety net hospital serving ethnically diverse Silicon Valley overshadowed its nationally acclaimed medical specialties, innovative technologies and superior outcomes — an impressive story that needed to be told.

OUTCOME

We put the idea of being a public hospital in Silicon Valley on a pedestal and launched the inaugural “Go Public!” campaign. It educated the county about all of SCVMC’s amazingness — while conveying its passionately progressive yet humbly heroic brand personality. “Go Public!” changed perceptions, exceeded marketing activity goals, increased patient volume — and made people proud of their public hospital again.