Medical device ad budget calculator for advertising and media planning

This calculator tool is for medical device marketers to help determine advertising budgets (paid media) at an industry average advertising-to-sales ratio of 0.6%.

Try our Medical Device Ad Budget Calculator now. Enter the total annual revenue for your company, division, product line or product.

Enter the total annual revenue for your company, division, product line or product here. Then click "enter".

This is the typical ad budget for a medical device company, division, product line or product of your size.

Sources include the American Association of Advertising Agencies (4A’s), Schonfeld and Associates Inc. and Maricich Health. Please note: Actual budgets may vary based on business conditions, existing brand awareness, if the campaign is a new launch and other factors. Other marketing expenses, such as creative development, production, direct marketing, staff and some digital campaigns, are not included in this budget.

Categorized under OSHA SIC Code 3841 for Surgical and Medical Instruments and Apparatus, which is defined as “Establishments primarily engaged in manufacturing medical, surgical, ophthalmic, and veterinary instruments and apparatus” and includes the following: Anestheaia apparatus
Biopsy instruments and equipment
Blood pressure apparatus
Blood transfusion equipment
Bone drills
Bone plates and screws
Bone rongeurs
Bronchoscopes, except electromedical
Cannulae
Catheters
Clamps, surgical
Corneal microscopes
Cystoscopes, except electromedical
Diagnostic apparatus, physicians’
Eye examining instruments and apparatus
Fixation appliances, internal
Forceps, surgical
Gastroscopes, except electromedical
Hemodialysis apparatus
Holders, surgical needle
Hypodermic needles and syringes
Inhalation therapy equipment
Inhalators, surgical and medical
Instruments and apparatus, except electromedical: medical, surgical
Instruments, microsurgical: except electromedical
Knives, surgical
Metabolism apparatus
Muscle exercise apparatus, ophthalmic
Needle holders, surgical
Needles, suture
Operating tables
Ophthalmic instruments and apparatus
Ophthalmometers and ophthalmoscopes
Optometers
Otoscopes, except electromedical
Oxygen tents
Pelvimeters
Physiotherapy equipment, electrical
Probes, surgical
Retinoscopes, except electromedical
Retractors
Rifles for propelling hypodermics into animals
Saws, surgical
Skin grafting equipment
Slit lamps (ophthalmic goods)
Speculums
Sphygmomanometers
Stethoscopes and stethographs
Suction therapy apparatus
Surgical instruments and apparatus, except electromedical
Surgical knife blades and handles
Surgical stapling devices
Tonometers, medical
Trocars
Ultrasonic medical cleaning equipment
Veterinarians’instruments and apparatus