Soa has over 25 years of marketing experience within the Asian market, including 10 years on the client side. Some of the successful campaigns she has worked on are L.A. Care Health Plan, Kaiser Permanente, the Hepatitis B vaccination campaign for the Asian Liver Foundation of Stanford University, and Bristol Myers Squibb’s efforts to educate Asians about early diagnosis and treatment. She has also served on the planning committee of L.A. mayor’s Asian Pacific American Heritage Month for the past five years. She is a current and past board member of community and business organizations such as Korean American Chamber of Commerce of Los Angeles, Korean Food Globalization Association, Asian American Advertising Federation, and Asian Business Association of L.A.