Irvine, CA— Mark Maricich, CEO of Maricich Healthcare Communications, will share insights from his 25-year communications career at the third annual Hospital Marketing National conference on June 23 and 24 in San Diego. But the content of his speech won’t be the typical fare.
Maricich will focus on the importance of ‘healthy disruption’ in healthcare marketing. “With rapid change occurring due to a shift toward value-based care and a focus on improving population health, there are opportunities for organizations willing to take smart risks,” says Maricich. “I’m looking forward to speaking about how progressive changes to the fundamental business models of health systems and other healthcare organizations have been leveraged by marketing teams to truly differentiate and gain market share.”
Maricich will also comment on how tactics frequently used for disruption in other industries are often overlooked or avoided in the healthcare paradigm, as well as ways to find unique approaches that can differentiate organizations in the marketplace. He’ll also present real-world examples of disruptive success.
The Hospital Marketing National conference is hosted annually by DTC Perspectives and will include presentations from key-thought leaders in the hospital marketing field, including representatives from leading health systems, advertising agencies, media companies and PR firms. Maricich will speak at the Andaz Hotel in San Diego on Thursday, June 23rd at 2 p.m. For more information on the conference, please visit dtcperspectives.com/hmn.