The Americans Who Saved Health Insurance

As Congress regrouped last week to move a short-term healthcare agenda forward to shore up health insurance markets under the Affordable Care Act, there was a great article in the The New York Times about the activists around the country who stood up and read more

A CMO’s Guide to Chatbots

There’s always some new digital technology that other industries, in particular brands targeting younger consumers, are quick to adopt. There’s a lot less risk in promoting a video game than a hospital connecting with patients about a planned surgery or read more

Elevating L.A. Care

We’re proud to announce our work with L.A. Care Health Plan developing the recently launched branding campaign to spread the word about the greater purpose of the organization and its service to millions of plan members within the City of read more

The Healthcare Cost of a Shark Attack

This is a story close to our heart. Not only is it summertime, but many on the Maricich Health team enjoy weekend visits to the beach. The thought of coming eye to eye with a shark is one that sends read more

Top 13 AHCA Takeaways from Paul Keckley at the 2017 HMPSS Conference – Austin, Texas

I had the great privilege of listening to Paul H. Keckley, Ph.D., speak last week at the Healthcare Marketing & Physician Strategies Summit in Austin. Paul is a noted healthcare policy expert, speaker and the managing editor of The Keckley read more

What’s Your Call to Action?

A call to action, or CTA, is an important element in the healthcare marketing toolbox. When planned strategically and executed properly, CTAs can help hospitals, health plans and a variety of healthcare and medical businesses improve campaign outcomes. CTAs are read more

Integrated Healthcare in Seconds – Watch This Video

As we look forward into 2017, much has changed since we saw all of you just a few months ago and painted our mural at the SHSMD conference in Chicago. We have a new incoming administration, health secretary, and head of read more

Maricich Health Honored at 2016 Hospital Marketing National Awards

Client Edward-Elmhurst Health is recognized as a 2016 Top Marketer. Maricich Health was honored to receive several top awards at DTC Perspectives’ third annual Hospital Marketing National Conference held recently in San Diego. The agency’s “Healthy Driven” campaign created on read more

MM&M Top 100 Agencies

MM&M Ranks Maricich Among Top 100 Healthcare Advertising Agencies

For the second year in a row, Maricich Health has been included among Medical Marketing & Media’s (MM&M) Top 100 agencies. Each year, MM&M, a monthly publication focused on healthcare marketers, reviews annual revenues from healthcare advertising agencies across the read more

A New Agency Name for Maricich

Maricich is starting off the second half of the year with a slight revision to our agency name. Maricich Healthcare Communications is now “Maricich Health.” It’s the same great company and team, just a simplified name as we continue to read more

The Healthcare Ad Budget Calculator—A Useful Tool

At Maricich, we understand how difficult it can be to come up with an equitable healthcare media buy budget, especially with all the variables that comprise today’s healthcare advertising environment. As a healthcare branding and advertising agency, we’ve had years read more

Mark Maricich to Share Thoughts on ‘Healthy Disruption’ at Hospital Marketing National Conference

Irvine, CA— Mark Maricich, CEO of Maricich Healthcare Communications, will share insights from his 25-year communications career at the third annual Hospital Marketing National conference on June 23 and 24 in San Diego. But the content of his speech won’t read more

Maricich Wins 2016 Gold Healthcare Advertising Awards

Agency receives 2016 Gold Healthcare Advertising Awards for digital marketing program among others. Irvine, CA—Maricich Healthcare Communications has been awarded three 2016 Gold Healthcare Advertising Awards by Healthcare Marketing Report’s 33rd Annual Healthcare Advertising Awards. The agency took home four awards total, including read more

Is Stock Photography a Generic Prescription?

We’ve all seen them. The happy young couple watching their child frolic in a park. A group of women laughing at lunch. Two businessmen shaking hands in a conference room. A group of twentysomethings discussing something earnestly in an officey read more

How to Bring Down a Brand in One Easy Step, or Not

Brands are known through the culmination of experiences we have with them, real and perceived. I like to call the unconscious feeling we have about a brand – the feeling you get from a brand, “Visceral Value”. Your interaction with read more

Maricich Healthcare Communications Recognized as One of the Nation’s Fastest Growing Private Companies by Inc. 5000

Irvine, CA— Maricich Healthcare Communications joins the ranks of leading private companies including Fitbit, Planet Fitness and Radio Flyer on the 34th annual Inc. 5000 list, a directory of the fastest growing private companies in America. Maricich came in at read more

Maricich Healthcare Communications Named as Finalist for Esteemed MM&M Awards

Irvine, CA— Maricich is pleased to announce that one of its campaigns was shortlisted as a finalist for the 2015 MM&M (Medical Marketing & Media) Awards. The Edward-Elmhurst Healthcare “Healthy Driven” campaign has been selected as a finalist for the read more

What Does Traditional Media Mean Today?

Recently, I attended a healthcare marketing conference where different companies were presenting their marketing case histories. At one point during a presentation, the person behind me asked the speaker to elaborate on their media plan. The presenter happily obliged and read more

Why the Healthcare Ecosystem Matters

Value-based reimbursement models have emerged to encourage new efficiencies aimed at improving population health and lowering the cost of care. With the realignment of incentives, the companies and organizations that comprise the healthcare ecosystem: primarily hospitals, medical groups and payers read more

Could Marketing in Schools Help America’s Health?

With an eye on the bottom line, health systems and their marketing firms traditionally haven’t spent much time on school campuses. After all, children are not making healthcare purchasing decisions. But could schools actually be the cornerstone in helping to read more

Hospital Marketing National Awards Recognize Maricich With Four Wins

Awards recognizing the creative aspects that make a healthcare marketing campaign stand out from the competition are particularly special to Maricich Healthcare Communications. That’s why the agency is proud to announce that they received four Hospital Marketing National awards at read more

MM&M Top 100 Agencies

Maricich Recognized on MM&M’s Top 100 Agencies for 2015

Irvine, CA—Maricich Healthcare Communications is pleased to announce it has been named to the MM&M Top 100 Agencies 2015. Appearing annually in the July issue of MM&M (Medical Marketing & Media), the list includes an annual benchmark survey of the trends read more

Edward-Elmhurst “Healthy Driven” Television Spot Wins at 35th Annual Telly Awards

Irvine, CA—The Telly Awards has presented Maricich Healthcare Communications with a Telly for its “Healthy Driven” commercial created for Edward-Elmhurst Healthcare in the Local TV & Local Cable – Hospital (over 200 beds) category. Founded in 1979, the Telly Awards read more

Maricich Healthcare Communications Wins 2014 HPRMA Awards

Irvine, CA— Maricich Healthcare Communications has won at the 2014 HPRMA Awards. The Healthcare Public Relations & Marketing Association (HPRMA) of Southern California’s Golden Advocate Awards honored Maricich with three Gold and five awards total at the annual ceremony. The Gold awards read more

Maricich Wins Back-to-Back Best of Show at the Healthcare Advertising Awards

Irvine, CA— Maricich Healthcare Communications was recently honored by the Healthcare Marketing Report’s 32nd Annual Healthcare Advertising Awards, taking home 15 awards, notably including eight Gold awards and one Best of Show. In 2014, Maricich was also honored with Best read more

The Movement Movement

What’s a top goal for companies when launching a marketing initiative for their health system or medical brand? It’s creating an impactful campaign that meets objectives, generates awareness and achieves a pre-defined transactional conversion and ongoing relationship with the intended read more

Maricich Healthcare Communications Takes Home Four Wins at OC Addy Awards

Irvine, CA, April 12, 2017 — The team at Maricich Healthcare Communications is proud to announce that the agency was awarded four OC Addy’s, the annual awards given by the American Advertising Federation of Orange County (AAF OC), a chapter of read more

Who Says Celebrities Aren’t Good Healthcare Spokespeople?

We’ve all heard it said at some point haven’t we? “Healthcare and celebrities don’t mix.” “Doesn’t make for effective advertising”. “Consumers only remember the celebrity, not the health system”. Well, not so fast. It’s not the celebrity per se that’s read more

Maricich Launches Edward-Elmhurst Healthcare ‘Healthy Driven’ Movement

‘Healthy Driven’ Brand Takes Off with Danica Patrick, Smoothie-Bikes and a Unique Approach to Marketing Healthcare Irvine, CA— Maricich Healthcare Communications recently teamed up with Edward-Elmhurst Healthcare to strategize, develop and create an out-of-the-box approach to launching a new health read more

Making the Email Relationship Meaningful for Healthcare Marketers

Email marketing is an integral piece of any modern healthcare marketing strategy, and for good reason. It can be one of the most cost-efficient ways to reach your audiences because you can broadcast effectively to a large group of people. read more

2014 Cancer Awareness Advertising Awards Program recognizes Maricich Healthcare Communications

Irvine, CA— Maricich Healthcare Communications is pleased to announce that the agency has been recognized for excellence in the 2014 Cancer Awareness Advertising (CAA) Awards Program for their marketing and advertising efforts, which ranked amongst the best in the nation. read more

Marketing Approaches for Meeting Healthcare Enrollment Goals

It was just announced that 2015 health exchange sign-up projections have been reduced by the U.S. Department of Health and Human Services (HHS), as featured in articles by Modern Healthcare and USA Today. Can these goals be met, or exceeded? read more