OUR EXPERTISE IN ACTION

 
We offer many specialized services for healthcare marketers to help build value and further business objectives. From research and brand strategy to execution of integrated campaigns from a total market perspective, we work together with our clients to make a difference and achieve outstanding outcomes.

Services Dial
BRAND DEVELOPMENT Building new brand messaging and creative campaign platforms aligned with organizational strategies and marketing goals to communicate, inspire and change perceptions.
MARKETING PERFORMANCE REPORTING Our proprietary Skylight℠ marketing performance dashboard combined with expert analysis to track activity in the marketing funnel and produce a marketing performance story to show marketing’s impact on business results.
DIGITAL MARKETING & DEVELOPMENT From website development and maintenance to email and marketing automation targeting consumers and HCPs.
IMMERSIVE DIGITAL EXPERIENCES The blending of experiential digital and bricks and mortar to enhance patient experience and reinforce brand messaging.
MEDIA PLANNING & BUYING Planning and purchase of media across all channels including digital, broadcast, print, OOH, grassroots and ethnic channels.
PUBLIC RELATIONS Development of strategic public relations plans, media relations, communications outreach and crisis management consulting for a variety of healthcare initiatives.
CONTENT STRATEGY Content and social media strategy, development and management in conjunction with all branding and marketing initiatives.
CREATIVE DEVELOPMENT Creative ideation and execution for everything from broadcast TV spots to creative support for internal health system brand launch events.
ADVERTISING Development of advertising campaigns to promote service lines to consumers and new technologies and medical treatments to healthcare professionals.
CULTURAL INFUSION
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 A proprietary approach for brand and campaign development targeting general market and multicultural healthcare audiences cohesively.
RESEARCH From large consumer brand perception benchmarking studies and stakeholder research to multicultural ethnographic studies, we use a variety of tools and partners to uncover breakthrough insights.
STRATEGIC PLANNING Taking insights to develop breakthrough brand positioning and messaging strategies to change perceptions and motivate actions that align with business objectives.