YOUR HEALTH SYSTEM IS EVOLVING.
Let's make sure your brand is ready to support it.
Four decades of hospital and health system experience, without the agency layers that slow you down.
At Maricich Health, our senior team works directly with marketing leaders navigating mergers, expansions, leadership transitions and shifting patient expectations, turning moments of disruption into moments of opportunity.
For more than 40 years, we’ve built brands for hospitals and health systems of every size, from single-facility community hospitals to multi-entity systems managing acquisitions across entire regions.
We help hospitals and health systems of all sizes with:
- Brand positioning and strategy
- Internal alignment before external launch
- Multicultural and community-centered engagement strategy
- Patient experience and consumer-centered messaging
- AI-era digital visibility and discoverability
- Service-line expansion campaigns
Our brand strategists bring the experience to accelerate your evolution and sharpen your positioning.
Reach out today for an introductory assessment and see what’s possible.
See Our Results
Endeavor Health / Edward-Elmhurst Health
We unified three suburban Chicago hospitals into a single health system for Edward-Elmhurst Health through an internal-first campaign that drove 12,000 new patients and a 76% lift in brand awareness. Additionally, we developed the naming foundation for what is now Endeavor Health.
SolutionHealth
We built a unified brand identity for Elliot Health System and Southern New Hampshire Health under the SolutionHealth umbrella, developing the “Well Lives Here” positioning and brand platform to establish who the newly combined system is for its communities. The rollout reached more than 500,000 regional residents and won strong internal buy-in from leadership and staff before extending externally.
Santa Clara Valley Healthcare
We led Santa Clara Valley Healthcare through a multi-hospital expansion, aligning internal stakeholders first so the new brand felt earned rather than announced, and helped push inpatient census to 97% capacity.
meet our experts
Mark Maricich
CEO & Chief Strategy Officer
A 25-year healthcare marketing veteran who has led strategic branding for major health systems, payers, and medical groups nationwide, including UCSF, L.A. Care, and Experian Health.
David Maricich
President & Chief Creative Officer
20+ years driving growth campaigns for hospitals, health systems, and Fortune 500 medical device and life sciences companies across the U.S. and internationally.
Patrick Markovsky
VP Client Engagement
15+ years of marketing leadership and account services for health systems and plans including CalOptima, Tenet Healthcare and SCAN Health Plan.
Renita Smith
Director of Strategy
20+ years crafting campaigns for Pfizer, J&J, and Blue Shield, with specialized expertise in U.S. and Hispanic consumer healthcare markets.
Jim DiPiazza
Creative Director
20+ years delivering creative campaigns and brand messaging to diverse audiences for clients including Kaiser Permanente, Santa Clara Valley Healthcare and Riverside University Health System.
Esthela Alarcon-Teagle
Director of Multicultural Strategy
Stanford-trained strategist with brand leadership experience spanning digital health startups to Fortune 500s, with deep expertise in health equity and community-centered marketing initiatives.
READ MORE
Health System Acquisitions and Branding: What Comes Next
A health system merger or acquisition is far more than a business transaction. It’s a transformative event that directly impacts the lives of employees, patients and the entire community. In these moments of significant change, the difference between building confidence and generating uncertainty often hinges on a single factor: clear, strategic marketing communication.
Cultural Fluidity and Healthcare Marketing — The New Reality
The face of America is changing. For hospital marketers, this reality is creating new challenges in strategy: how do you connect with diverse patient populations when old cultural assumptions no longer hold?
Leading Through Change: A Brand Playbook for Healthcare Organizations
Mergers, rebrands, leadership shifts. Every healthcare organization faces a moment when the market reorganizes around it. This playbook lays out three proven frameworks and a six-step model for making sure that moment builds trust instead of confusion.
FREQUENTLY ASKED QUESTIONS
What does Maricich Health do for hospitals and health systems?
Maricich Health builds and repositions brands for hospitals and health organizations of every size, helping marketing teams through brand strategy, patient experience messaging, internal alignment during mergers, and community trust campaigns.
How is Maricich Health different from other healthcare marketing agencies?
Maricich Health pairs more than 40 years of healthcare-specific experience with a senior team bringing insights into every challenge and a deep bench of specialized expertise across the entire healthcare ecosystem.
Does Maricich Health work with hospitals going through a merger or acquisition?
Yes. Maricich Health specializes in guiding hospitals and health systems through mergers, acquisitions and leadership transitions, aligning internal stakeholders before launching external brand campaigns.
What size hospitals and health systems does Maricich Health work with?
Maricich Health works with hospitals and health systems of every size: single-facility community hospitals, academic health systems, children’s hospitals, public health systems and multi-entity organizations managing brand consolidation across entire regions.
Clients
