Client Description:
Manufacturer of ophthalmic surgical products
Manufacturer of ophthalmic surgical products
Initiative:
New vitreoretinal surgical platform launch targeting both cataract and retinal surgeons
New vitreoretinal surgical platform launch targeting both cataract and retinal surgeons
Situation:
A new product was being launched, which needed complete brand development, an international marketing communications launch strategy, messaging
and tools.
A new product was being launched, which needed complete brand development, an international marketing communications launch strategy, messaging
and tools.
Solution:
A brand messaging
platform was developed,
as well as the strategic recommendation to equate “PC” in the product name to “Procedural Choice.” This included refining key selling points, and conceptual development of an ad campaign and collateral to bring the product to market.
A brand messaging
platform was developed,
as well as the strategic recommendation to equate “PC” in the product name to “Procedural Choice.” This included refining key selling points, and conceptual development of an ad campaign and collateral to bring the product to market.
