Client Description:
Manufacturer of surgical and healthcare safety products

Initiative:
Brand clarification, revitalization and product launch

Situation:
Sandel was launching two innovative new products, but needed a brand repositioning
and updated image to support those efforts.

Solution:
A leadership position was claimed, a new logo helped generate excitement and a new brand image and launch tools were created. Two years after campaign launch, Sandel Medical was sold to Ansell, a global leader in protection solutions.