Client Description:
Health system with three hospitals

Initiative:
Brand awakening

Situation:
Citrus Valley Health Partners needed to reinvigorate brand awareness to appeal to benefactors, as well as to improve payer mix. Brand messaging needed reinforcement, especially with a key hospital in the system.

Solution:
A new brand position and tagline was defined, and a tactical marketing plan was developed. Ongoing communications were created to support the new messaging and improve overall perception of the brand among potential donors and patients.