Client Description:
Manufacturer of ophthalmic surgical products

Initiative:
New micro incision IOL product launch targeting ophthalmologists

Situation:
A unique trade campaign was needed to engage surgeons with information about a new IOL, in preparation for an international conference.

Solution:
An ad campaign was developed, which used new technologies, such as an iPad app and streaming media online ads, to promote the new lens.
The campaign successfully drove trade show booth attendance and inquiries about the IOL.