Client Description:
Manufacturer of an intraocular lens for cataract patients
Manufacturer of an intraocular lens for cataract patients
Initiative:
Brand launch
Brand launch
Situation:
With its first product in clinical trials, Visiogen lacked a brand image and had little awareness among its professional and investment audiences.
With its first product in clinical trials, Visiogen lacked a brand image and had little awareness among its professional and investment audiences.
Solution:
A complete brand identity, web and public relations initiative was created and launched, helping to make the company and product widely known within ophthalmology circles —which supported raising $64M in funding, to its eventual sale at $400M.
A complete brand identity, web and public relations initiative was created and launched, helping to make the company and product widely known within ophthalmology circles —which supported raising $64M in funding, to its eventual sale at $400M.
