Client Description:
University-affiliated medical center
University-affiliated medical center
Initiative:
Brand perception and ongoing communications
Brand perception and ongoing communications
Situation:
Surveys showed that many people considered the medical center’s brand synonymous with a county hospital.
Surveys showed that many people considered the medical center’s brand synonymous with a county hospital.
Solution:
On a regular basis, we provided the community with sophisticated, but consumer-friendly, health information about the hospital’s centers of excellence, helping to elevate the public’s perception of the medical center’s brand to that of a world-class medical facility.
On a regular basis, we provided the community with sophisticated, but consumer-friendly, health information about the hospital’s centers of excellence, helping to elevate the public’s perception of the medical center’s brand to that of a world-class medical facility.
