Client Description:
Medicare Advantage health plan
Medicare Advantage health plan
Initiative:
Brand creation
Brand creation
Situation:
The launch of a completely new health plan required positioning and a graphic identity to bring life to the brand, while meeting the guidelines of The Centers for Medicare and Medicaid Services (CMS).
The launch of a completely new health plan required positioning and a graphic identity to bring life to the brand, while meeting the guidelines of The Centers for Medicare and Medicaid Services (CMS).
Solution:
Overall brand strategy, naming, logo, tagline, and a visual look and feel were created to reach multiple audiences with patient enrollment materials and promotional campaigns.
Overall brand strategy, naming, logo, tagline, and a visual look and feel were created to reach multiple audiences with patient enrollment materials and promotional campaigns.
