Client Description:
Physician-owned, multi-specialty medical group
Physician-owned, multi-specialty medical group
Initiative:
Brand positioning
Brand positioning
Situation:
Although successful, the organization realized that a better understanding of their brand’s position in the marketplace was essential.
Although successful, the organization realized that a better understanding of their brand’s position in the marketplace was essential.
Solution:
We conducted a brand awareness and perception study, which identified Talbert’s unique competitive advantages. This information was used to create a multi-channel, mass media branding and advertising campaign, which allowed the organization to claim their position in the marketplace.
We conducted a brand awareness and perception study, which identified Talbert’s unique competitive advantages. This information was used to create a multi-channel, mass media branding and advertising campaign, which allowed the organization to claim their position in the marketplace.
