Client Description:
Non-toxic, environmentally safe cleaning products
Non-toxic, environmentally safe cleaning products
Initiative:
Brand extension
Brand extension
Situation:
With the parent brand scoring highly on awareness and perception, line extensions were launched, requiring strategies for each new product.
With the parent brand scoring highly on awareness and perception, line extensions were launched, requiring strategies for each new product.
Solution:
Niche markets were identified, brand extensions and identities were created, and marketing was planned and implemented. To capitalize on the equity of the flagship brand, most new lines were introduced to mass audiences via combo-packed kits containing both the original and new products.
Niche markets were identified, brand extensions and identities were created, and marketing was planned and implemented. To capitalize on the equity of the flagship brand, most new lines were introduced to mass audiences via combo-packed kits containing both the original and new products.
