Client Description:
Medical imaging and cardiology center
Medical imaging and cardiology center
Initiative:
Brand elevation
Brand elevation
Situation:
PCI built the most advanced, upscale imaging and cardiology center in the region and needed to claim its “premier” brand position.
PCI built the most advanced, upscale imaging and cardiology center in the region and needed to claim its “premier” brand position.
Solution:
Intensive public relations, special events, advertising and a physician marketing campaign generated strong interest in the facility’s grand opening. This was followed by ongoing communication to keep the brand top of mind, especially among referring physicians and potential patients.
Intensive public relations, special events, advertising and a physician marketing campaign generated strong interest in the facility’s grand opening. This was followed by ongoing communication to keep the brand top of mind, especially among referring physicians and potential patients.
