Client Description:
Community fire department
Community fire department
Initiative:
Program branding
Program branding
Situation:
FireMedics is an official program offered by the Newport Beach Fire Department that eliminates out-of-pocket costs charged to individuals and businesses for paramedic and related ambulance services. Prior to launching the program, a brand identity and awareness strategy was needed.
FireMedics is an official program offered by the Newport Beach Fire Department that eliminates out-of-pocket costs charged to individuals and businesses for paramedic and related ambulance services. Prior to launching the program, a brand identity and awareness strategy was needed.
Solution:
A branding and outreach plan was established that included developing the look, feel and voice of the brand, and tactical outreach efforts such as community newsletters, media/public relations, special events and ongoing direct mail.
A branding and outreach plan was established that included developing the look, feel and voice of the brand, and tactical outreach efforts such as community newsletters, media/public relations, special events and ongoing direct mail.
