Client Description:
Pedestrian safety program

Initiative:
Program branding

Situation:
Through a government grant, a citywide program was funded to help reduce vehicle-related pedestrian accidents at intersections and crosswalks. A fresh spin was needed to break through to the primary target audiences consisting of inner-city third graders and their parents.

Solution:
The “Santa Ana Safe Street Crossers” brand was created, which included a range of bilingual educational materials, public outreach activities, scripted dramatic presentations and street performances at many schools and community events.