At Maricich, we understand how difficult it can be to come up with an equitable healthcare media buy budget, especially with all the variables that comprise today’s healthcare advertising environment. As a healthcare branding and advertising agency, we’ve had years of experience helping clients in a variety of industries throughout the healthcare ecosystem. And we know the spectrum of needs can vary greatly. As a result, there is no “one-size-fits-all” solution. Especially when it comes to budgeting.
That’s why we decided to leverage what we know and combine it with findings culled by reputable industry sources, such as the the American Association of Advertising Agencies (4A’s), to create a useful reference tool for benchmarking your media buy budget. We call it the Healthcare Ad Budget Calculator. It’s a simple, easy way to see what the average spend in your industry is, be it hospitals and health systems, health plans, medical groups, medical devices, ophthalmic products, dental products, lab diagnostics or pharma. We hope you find it useful. And perhaps even fun.
Try the Healthcare Ad Budget Calculator today as a handy way to estimate and benchmark your media buy.